Monthly Archives: May 2017

Getting sidetracked on their search for the Vogue shot

While it’s still unclear if Hadid actually happened to wander onto the set of a Vogue photoshoot while being a tourist in Paris or if the supermodel-to-be was hired to be there looking like an unsuspecting tourist (she says she got “caught” in the pic), the photo is still a perfect example of how she was fated to become the powerhouse model that she is today.

And now? She’s done it again. But this time in a…well, this look is a bit hard to describe. It has a 1600s Salem witchy vibe. But in a good way. Because Zendaya’s top would feel right at home in Hocus Pocus, alongside human Thackery Binx. Or maybe the blouse is giving us Seinfeld puffy shirt feels? Either way, this ensemble features a ton of texture, which is perfect for fall.

It’s one of those looks you see and say, “you know what, that’s only something [insert celeb name] can pull off.”

While attending the Volez, Voguez, Voyagez Louis Vuitton exhibit event in New York, Zendaya went all out for the night.

With the texture adding major interest to the look, Zendaya kept everything else pretty minimal. Her smoked-out eyes are barely visible under her long bangs, adding a fun, mysterious vibe.

Whether you want a little totem to clutch during the scary parts or some new duds to share your love of all things strange to the world, we’ve got you covered. If we’re going to fan out, we might as well go hard, you know? Envelope yourself in the world of Stranger Things and it’ll feel like you’re right there with those cute little kiddos — who aren’t so little anymore!

Play catch up in fashion speed race

To pick up speed, companies like Gap Inc, American Eagle Outfitters and Macy’s Inc are placing smaller orders in more factories, and waiting until the last minute to say what colors and cuts the fabric should take. They are also slashing the time clothes spend in warehouses, industry experts said.

“The millenials, with their constant fickleness in product selection, speed, newness and freshness are very important and so there is a heightened need for traditional American brands to increase speed,” said Matt Katz, a partner at the Boston Consulting Group, which advises retailers.

Over the past few years, clothiers have shrunk their typical concept-to-store times down to about six to nine months, from a previously glacial 12 months.

That seems like a big improvement until you know what some competitors are capable of.

“The emergence of H&M and Zara and the ability of these companies to follow fashion trends and produce products in six weeks or less has added to the pressure,” Katz said.

Robert Hanson, American Eagle’s new chief executive, is looking for ways to cut down on delivery times and respond faster to styles and trends. Macy’s is trying to speed its decisions on what clothes to put on its shelves for young women.

How much further fashion retailers can go, or should go, in the quest for speed is a question that involves everything from margins to corporate culture and a reliance on cheap but distant Asian manufacturers.

“Traditional brands have a lot of layers of decision making,” said Jennifer Pritchard, a former executive with clothes retailer Chico’s and now with the Alvarez & Marsal business consultancy in Atlanta.

Companies like Uniqlo parent Fast Retailing Co, H&M owner Hennes & Mauritz AB, Forever21, and Zara owner Inditex, are popularly called “fast-fashion” retailers because of the speed with which they change their collections.

While still a small presence in America, H&M and Zara have doubled their footprint to 1 percent of the fragmented marketplace, according to Euromonitor International.

The gains have come at the expense of brands like Gap and American Eagle, which have also struggled with tight margins and consumer resistance to high prices. Both Zara and H&M have overtaken Gap as the biggest clothes retailers in the world.

Such tactics can create completely new “looks” for clothes in weeks.

Even Asian sources of clothes can be part of the fast fashion trend if a clothing line becomes a top seller.

“In Zara’s case, they operate chartered cargo flights once a week… from Bangladesh,” said Munir Mashooqullah, founder and president of Synergies Worldwide which acts as a middle man between retailers and manufacturers and counts Zara as a client.

Retailers have several plans for fighting back.

American Eagle is planning to cut down on the piles of t-shirts, dresses and jeans that stores have stocked up in the past. Hanson, the CEO, says he would rather have fewer items in stores, but sell everything.

In a conference call last month, Hanson said the company was “buying fashion to sell out”, echoing many of his peers.

Macy’s said it was planning to speed up decision making on buying and stocking clothes it offers to shoppers between the ages of 13 and 30, an effort clearly aimed at winning young shoppers back from fast fashion chains.

“We today are quicker to respond to trends in brands such as INC and Bar III so that our merchandise is current and fresh for the customer” said Macy’s spokesman Jim Sluzewski. Both these brands sell edgy and more fashion-oriented dresses and accessories to young women.

Retail experts say companies like Ralph Lauren Corp, Ann Inc, PVH Corp’s Tommy Hilfiger, VF Corp and Limited Brands have made progress as they build relationships with their manufacturers and experiment with newer ways of getting products to their stores.

Collection inspired by the Beverly Hills Hotel

There’s something straight-up relaxing about a chic hotel. The cozy bed and the high thread count linen can give you the best sleep of your life. But the price tag attached to such posh hotels? Not always within our budget. Fortunately, that super relaxed, Calgon-take-me-away feeling just got a lot easier and more accessible. 

Luckily, the just-released Pink Palace Palm Collection has luxe written all over it. Shhh Silk has been the go-to sleep brand for celebs who love their pillow cases, and The Beverly Hills Hotel has been a Hollywood landmark for over 100 years. So yeah, the two of them collbaorating to create a limited-edition line is the literal definition of luxury relaxation. 

There’s no way you can wear anything from the collection — which includes pillow cases, pajamas, and eye masks — without having your own personal glam moment.

But it’s not just the pretty print. The material (which is machine washable, no less) is what will really have you rushing home to slip into your pajamas or snuggle up against your pillow case.

elcome to Want/Need, a daily roundup of the things HelloGiggles’ Editorial Director and Deputy Editor are madly in love with, and what we — you guessed it — WANT/NEED. Our recommendations will include (but are not limited to) the perfect sandal, mom jeans you should totally wear to the office, pretty water bottles, and lipsticks that will make you feel unstoppable. Check back every day for new picks and deals!


Accessories so you can be as stylish as the Mistress of the Dark

There are a few staples that are present every Halloween: lovingly carved pumpkins, a parade of creative Halloween costumes, and of course, Elvira Mistress of the Dark. The iconic Queen of Halloween will always take the cake (and baskets full of mini Snickers) for the most charming yet spooky Halloween persona, and how could she not?!

Nonetheless, just because the horror icon Elvira has will always beat us in the spooky-meets-glam department, doesn’t mean the rest of us ghouls can’t channel her spirit. And luckily for us, the last 35 years of Elvira’s reign has brought about multiple collaborations.

We have been living, dying, and coming back to life for Elvira’s collaboration with Pinup Girl Clothing, and this skirt explains it all.

For the Halloween queens ready to smell like Roses, Haitian Vetiver, Red Currant, and Dark Amber. This is just one of four scents in Elvira’s new collaboration with Demeter Fragrance Library.

This t-shirt takes the cake for versatility, because you can wear it casual in your everyday life AND when you wanna get down on Halloween.

Plenty of sports fans trade baseball cards, there are nostalgic people everywhere faithfully hoarding Pokemon cards, but for the Elvira heads looking to get in the game — these collector cards are a precious keepsake.